Thank You PNWA for yet another informative and free class to members. pnwa.org I learn so much from your organization, and I notice that these classes are attended by an assortment of writers. Some are beginners, but many are well-established, successfully published authors as well.
This recent class I attended was conducted by Sean McVeigh of 425 media. 425media.com This company builds websites for authors, also does planning and consulting for an author's social media and search engine, etc. Sean was certainly knowledgeable on this topic.Here are some highlights of his discussion. After reading these ideas you'll want to contact them for more personalized consulting. -
Online -
Focus on mobile phones, and at the least make sure your media messages are easily viewable and links usable on mobile phones because that is what is used most now, and that trend will only grow.
Google search is valuable. Keep in mind that Google focuses on the person as a subject matter expert (SME), not necessarily the content at the link. You need to establish yourself as a SME.
You need to create a website and drive all traffic back to the website, because that is where you actually own your content. You don't own your content on guest pages etc. You should blog from your website and link out to other platforms like blogspot and tumblr, etc
Determine your 10-20 keywords that describe your message. This is what Amazon and others will pick up on when people do searches.
Yahoo, Google, Bing, Pinterest, Flickr all like it when you use back links.
You Tube is excellent, creative content, or a tutorial.
Facebook for likes, links, news, author page
Twitter for Follows, mentions, and event information. Here you can build relationships and settings allow for auto posts.
Google Plus for follows. This is Googles Facebook and Google integrates this information into its Google searches. Google analytics for your website provide a valuable monthly report identifying where your traffic is from.
Pinterest is primarily a female audience.
Linked In is where people need to see you as an author and SME. Google searches on Linked In content
Amazon and Goodreads are great places to have a presence.
Marketing -
Organize all your contacts in a spreadsheet for who you're marketing to. Include Friends/Family, Book Stores, Blogs, Sites, etc. with all their information including number of likes. Number of likes is powerful.
Reciprocate mentions, such as putting the bookstore on your contact list on your website. You'll also want to put a link to your website in reviewsw that people write.
Get lots of book reviews!
Your Website -
Musts for your website include:
- book cover and information
- contact form
- about me, the author
- social media icons, for example Amazon
- blog
- excerpts
- testimonials, reviews, awards - great if these include some of those key words of yours! Ask for book reviews, you want lots of these. Make it easy for others to review your work.
- how to purchase your book
- newsletter sign up form
- book releases for yourself and for others
- book signings
- book reviews
You can rss email your newsletter, that pulls information from your blogs and other of your writings.
Remember, your website needs to be responsive to the mobile audience -
- Android (Google)
- iphones
- windows phone
Thank You Sean McVeigh http://425media.com/
Thank You PNWA pnwa.org
This was very helpful. It inspires me to work on our presentation!
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